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Posts tagged "pandemic"

Home» Posts tagged "pandemic"

The Pandemic’s Uneven Effect on Consumer Spending

Posted on December 30, 2020 by Mike Kushner in Blog, Retail No Comments

When COVID-19 hit and the U.S. went into full lockdown, consumer spending took a sharp turn. Heading out to restaurants, bars, concerts, or the movies was no longer an option. Even now, nine months later, we are far from returning to how things were. The general public is wary or deterred by new policies like limited capacity, wearing face masks, and social distancing. This has all had a profound impact on how we’re spending our money, particularly on services or experiences. Instead, we’ve shifted our spending to physical goods to find other means of entertainment and enjoyment, and to make our homes more comfortable, because we’re spending considerably more time at home.

Considering all of this, plus the fact that 10+ million Americans are still jobless, the sluggish recovery of consumer spending on services is cause for concern. At the same time, retailers selling goods, especially online and through contact-free delivery, are in a position to grow their market share. Keep reading to learn how COVID-19 has had an uneven impact on spending, and what this might mean for our economy and commercial real estate long-term.

Spending Shifts from Services to Goods

Based on data from U.S. Bureau of Economic Analysis, spending on goods quickly recovered from the initial shock of the pandemic, returning to growth as early as June. But consumer spending on services is still more than 6 percent off pre-pandemic levels.

The reasoning behind these numbers is straightforward. As the pandemic severely limited people’s option to spend money on services such as dining out, traveling, and other leisurely activities, their spending shifted to physical goods because this was both more accessible and deemed the safer option for enjoyment and entertainment. People weren’t visiting public pools or taking vacations, so spending on items like swimming pools, bicycles, kayaks, etc. skyrocketed. For many retailers, these items were out of stock nearly all summer.

Furthermore, people began reallocating discretionary income formerly used for travel and entertainment to home improvements and renovations. We saw things like new appliances, cabinetry, and mattresses run out of stock while hotels, restaurants, casinos, and event venues sit vacant.

A Double-Edged Sword for Economic Recovery

While it’s certainly positive to see overall spending levels recover relatively quickly, the slow recovery of consumer spending on services is concerning for several reasons. First, the United States is a service economy, as the U.S. GDP reveals. In 2019, personal consumption expenditure on services accounted for 47 percent of the gross domestic product, making it by far the biggest contributor to the country’s economic output.

As the following chart shows, clothing and accessories stores experienced a 30 percent decline in sales compared to the same period of 2019. Similarly, food services and drinking places were hit with a 20 percent spending decline compared to last year’s total. Department stores and electronics experienced a 15 percent decline through three quarters of 2020.

At the other end of the spectrum, non-store retailers, building material and garden dealers, as well as grocery stores, have seen double-digit growth rates in the first nine months of 2020, as consumers shifted much of their spending online and outdoor activities boomed in face of the COVID-19 threat.

What This Means for Retail Locations

Some industries have found ways to safely reopen with limited capacity and new policies in place such as social distancing and mandating facemasks be worn. But even nine months after the start of the pandemic, things are far from “normal” and this includes bottom-line sales. Restaurants, bars, and hotels can only operate at 50% capacity or less which is a huge blow to the amount of business they can do in any given week or month. And shopping at retail locations is quickly being replaced by online shopping.

While some retailers have been able to accommodate customers online, many others, particularly small businesses and boutiques, were not equipped to make this shift. For businesses already on the brink of making ends meet, the pandemic was the straw, rather the wrecking ball, that broke the camel’s back. We see shopping centers with major vacancies and entire chains of corporate stores and restaurants bow out of business.

For commercial real estate, especially shopping centers and malls, the future is bleak. In contrast industrial real estate is rising in demand because of big online retailers needing to increase their storage and rapid distribution. People want their essentials (and even non-essentials) delivered quickly to their door-step. With businesses like Amazon offering free 2-day delivery for most items, ample and accessible storage facilities have never been more important.

And for consumers, the biggest takeaway from this major shift in spending is to be mindful and intentional about how and where you invest your resources. How we spend impacts the economy. Though you may hear phrases like “shop local” and think your individual spending is just a drop in the bucket, when all those drops are put together, it has a large impact. For those that don’t feel comfortable dining out, you can still support your local restaurants through takeout or delivery. And if you don’t desire shopping in-store, consider supporting small businesses through curbside pick-up or having items shipped to your home. Our collective spending habits today, even amidst a pandemic, are painting the picture of our economy well into the future.

Even after the impact of COVID-19 on the economy begins to correct itself, what do you think the impact on consumer spending will be long-term? Comments are welcome below!

[Online Resources] Real Estate, business, buyers agent, christmas shopping, Commercial Real Estate, COVID, COVID-19, CRE, Economy, harrisburg, holiday shopping, Mike Kushner, money, Omni Realty, online shopping, pandemic, pennsylvania, retail, retail shopping, spending, tenant representative

COVID-19 Shines Spotlight on Value of E-Commerce and Industrial Real Estate

Posted on November 16, 2020 by Mike Kushner in Blog No Comments

As we approach the holiday season, and with holiday shopping already in full swing, it’s become a glaring truth that COVID-19 has divided retail companies into two distinct groups: those with functioning e-commerce businesses, and those without.

During the first 10 days of the holiday shopping season, U.S. consumers spent $21.7 billion online, a 21% year-over-year jump, according to Adobe Analytics. This likely stems from the fact that 63% of consumers are avoiding stores and buying more online, with health concerns due to the pandemic driving that decision for 81% of shoppers. Furthermore, U.S. consumers are poised to spend $198.73 billion with online retailers this holiday season. That would be a 43.3% year-over-year jump from $138.65 billion for the same November-December period in 2019.

What this means for businesses hoping to get in on some of these holiday shopping dollars is that they need to have an easy and efficient way for consumers to buy their products online and have them quickly delivered to their doorstep. For many businesses that don’t already have this infrastructure in place, they could sustain a huge blow this holiday season that may be too much to recover from. In contrast, businesses like Amazon and Walmart who are leading the charge in e-commerce are set to have a banner year when it comes to online holiday shopping.

Central PA Region Boasts Strong Market for Industrial Real Estate

In order to support a thriving e-commerce business, it requires ample and functional industrial real estate space to store and distribute massive amounts of inventory. Right here in Central Pennsylvania, Amazon and Walmart remain the most active industrial real estate leasees for Q3 2020. And it makes sense as to why. Amazon is by far the leader of the pack with nearly 13 million square feet of industrial space in this market alone. Coming in second is Walmart with 3 million square feet, and all other players in the field far behind that. This shows just how much of an e-commerce monster Amazon really is and how well prepared they are to take full advantage of this holiday season’s online retail.

And it’s no coincidence that the leading e-commerce businesses have chosen to take stock in the Central Pennsylvania region. The I-81 corridor is widely recognized as a hot spot for industrial real estate, warehousing, and distribution. With easy access to all the major markets and highways, it’s obvious why the Lehigh Valley ranks #7 and Harrisburg ranks #18 on the national list of net absorption as share of inventory. Additionally, Lehigh Valley’s rent growth came in at 4.9% year-over-year, making it among the top 20 cities in the nation.

Industrial Real Estate Trends and Tracking

When we look at the largest industrial leases in Pennsylvania, we can quickly identify the strength of the Central Pennsylvania region and the I-80 Corridor, much of which is occupied by e-commerce businesses.

What’s also interesting to see when mapped out is how the most concentrated industrial real estate markets tend to follow the major roadways, which is what fuels manufacturing, warehousing, and distribution. Quick and convenient access to these roadways is essential for e-commerce businesses who need to deliver product to customers quickly and efficiently.

And with one more graph, we can appreciate the peaks and valleys of constantly shifting vacancies in industrial real estate throughout the Central PA region, the most volatile being Lebanon and most steady being York.

Major Takeaways

The longer the pandemic drags on, the more likely that consumers stick to their new habits. Companies are racing to adapt. The stakes are high, especially for small businesses that were slow to embrace the e-commerce trend and are now desperately trying to catch up. Previously, many retailers might have said e-commerce is a relatively small part of the overall business, maybe 10%. Now that’s grown dramatically to 30% or 40% plus for many retailers and heading into the holiday season with most likely record-setting online sales, businesses who relied on foot-traffic are not likely to rise with the tide.

Even e-commerce giants can’t afford a misstep. This is a pivotal year for all retail and industrial businesses wh rely on manufacturing, storage, and distribution of product to bolster sales. Those who were not prepared for the major shift to online shopping this holiday season will feel it in their bottom line. For those who have not already adapted, the best time is and will always be ‘now.’

 

 

[Online Resources] Real Estate, amazon, businesses, central pa, central pennsylvania, Commercial Real Estate, consumerism, COVID, CRE, distribution, growth, industrial, investors, manufacturing, Mike Kushner, Omni Realty Group, online retail, online sales, online shopping, pa, pandemic, pennsylvania, products, shipping, shopping, space, walmart, warehouse

COVID-19 Prompts Manufacturing Companies to Make Long-Term Changes

Posted on October 28, 2020 by Mike Kushner in Blog, Commercial Real Estate, Industrial, Trends No Comments

According to a new study, more than 90% of companies expect the disruption of global supply chains caused by the pandemic to have long-term effects on their businesses. This has caused manufacturers to closely examine various aspects of their businesses and consider what may need to change, possibly permanently, to adjust to the new COVID-19 reality we are living in.

Furthermore, businesses have begun to realize the importance of continuously monitoring their suppliers, especially those overseas, for risks and disruptions as they try to accommodate many personnel issues, supply chain disruptions, and uncertainty in general.

Keep reading to learn what this new survey and other news sources are reporting about the change to manufacturing and supply chain businesses as the result of the pandemic, and how these changes stand to impact the commercial real estate market.

Widespread Impact in a Variety of Areas

Respondents to the survey estimated that on average about 43% of their entire supply chain suffered some kind of interruption. For the majority of respondents, this was due to fluctuation in supplier pricing and safety restrictions causing orders to be paused or slow to fill. The next most common interruption was the need to find suppliers in other geographic regions due to import/export restrictions, followed by the challenge of suppliers going bankrupt. Many manufacturing businesses didn’t experience just one of these interruptions, but a combination of several which made for an exceptionally chaotic time when COVID-19 first hit. Now that the world has gone on to accept where we are the new reality, at least for the foreseeable future, manufacturing and supply chain industries are shifting from short-term considerations to long-term changes that will make them more stable in the future to sustain a global event in the future.

What this means for commercial real estate: As businesses are reacting to the widespread impact of COVID-19 on manufacturing and supply chain operations, there is a valuable opportunity for commercial real estate owners and investors here in the United States to position their properties as solutions for addressing these changing needs. Businesses may need more space, or a different configuration of space to accommodate their new systems and processes. The more flexible CRE professionals can be with their space, the more they will be able to attract new tenants and even expand their portfolio.

Shift to Reshoring and Nearshoring

In an effort to learn from what this pandemic has already taught us, manufacturing businesses have shifted their focus toward solutions that stand to reduce risk and protect against future shocks as of the likes of COVID-19. Many businesses are taking steps toward retooling their supply chain, and one major shift in mindset is reshoring or nearshoring manufacturing that was once offshore. Reshoring is the process of bringing back overseas supply chain operations to the country of origin and nearshoring is the process of bringing supply vendors closer to the point of origin, from farther overseas destinations. Reshoring and nearshoring an operation’s most vital materials reduces the risk of being held hostage by offshore suppliers.

In that same survey, 97% of respondents said they agree that better visibility into their suppliers is imperative. When various components of a business are broken up and distributed all across the globe, it can be nearly impossible to keep your thumb on all aspects of operations and it can make it harder for these points of operations to communicate effectively with one another. Now more than ever, businesses are seeing the value of keeping their operations within the same country, if and when it’s possible.

What this means for commercial real estate: For commercial real estate owners and investors, this means the demand for industrial space is going to rise. As businesses look to retool their supply chain and bring components back to the United States, they will inevitably seek more warehousing and manufacturing space to accommodate their growing needs.

The Smartest Businesses Are Acting Now

In such a challenging environment, the most forward-thinking businesses are not wasting time addressing vulnerabilities in their supply chains. Many respondents (98%) are planning to take some kind of action to build resilience against future disruptions – and the top courses of action are identifying and employing alternative suppliers, continuous monitoring, and increasing reshoring capabilities. Additionally, diversifying or localizing supply chains are a way to reduce costs, as well as better prepare for future economic disturbances.

What this means for commercial real estate: Now is the time to position your CRE assets as solutions for manufacturing and supply chain businesses. If your space is a fit for such needs, you should market it as such. Be direct in the unique benefits your space can provide a business. For industrial businesses, this means a large and functional space located conveniently for transportation. The Central Pennsylvania region is accessible to major cities and transportation hubs on the East Coast. Commercial real estate space along the I-81 and I-83 corridors will benefit from any beefing up of supply chains and logistics in this area.

With the impact of COVID-19 causing many manufacturing businesses’ to change how and where they make, store, and transport goods, the silver lining is that the Central Pennsylvania is likely to experience an increase in demand for industrial and manufacturing space. This will in turn drive new construction, bring more jobs to the area, and strengthen the overall economy. This is not to overlook the many significant challenges the pandemic has caused to all industries, but it’s at least one path that is headed in the right direction, particularly for industrial real estate in Central PA.

Do you have a question or idea related to manufacturing, commercial real estate, and COVID-19? Join the conversation by leaving a comment below.

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COVID-19 Crushes an Already Delicate Retail Real Estate Market

Posted on September 1, 2020 by Mike Kushner in Blog, Local Market, Retail No Comments

You don’t have to dig far into the news before you’re hit with another announcement of a retail store closing its doors and filing for bankruptcy due to the global pandemic. For many retail businesses who were already in debt before the hit of COVID-19, this blow has proven to be one from which many businesses will not recover.

It’s reported that as many as 25,000 stores could shutter their doors in 2020 due to COVID-19 impact. This is 10,000 more than the previously estimated 15,000 stores that would close this year following a record number of closings in 2019 and the liquidation of chains like Payless ShoeSource, Gymboree and Dressbarn. And it appears this is only the beginning. The list of retailers filing for bankruptcy since just May now includes RTW Retailwinds, Lucky Brand, J.C. Penney, Brooks Brothers, Sur La Table, Neiman Marcus, Tuesday Morning, GNC Holdings and J. Crew.

In filing for bankruptcy, some retailers like Pier 1 Imports will close all of their stores permanently, while others like Victoria’s Secret and J.C. Penney, will only close 250 and 154 store respectively, but plan to keep the rest open at this time. Even the biggest brands like Starbucks are facing closures even though just moths prior drive-thru lines wrapped around the coffee shop most mornings. They are set to close 400 company-owned locations over the next 18 months. As People stated, it’s essentially every household name brand who is filing for bankruptcy or closing stores amid the pandemic.

A Crisis for Shopping Malls

Interestingly, it’s estimated that approximately 55%-60% of all store closures will be mall-based. This will result in heavily vacant malls that can’t attract the shoppers it once did, possibly forcing more store closures or the closure of the entire mall. As this sweeps across the nation, we will face large, unused commercial retail space with no fast or easy way for owners and investors of CRE properties to recoup their loss.

The challenges surrounding department store closures are unique and especially problematic for malls not just because of the foot traffic they’re supposed to deliver. Many malls also have clauses in their leases that allow other, smaller tenants to leave if anchor tenants drop out. So once retailers like J.C. Penney close this could open the flood gate for massive departures from smaller stores, without any real course of action from the malls.

This begs the question, can shopping malls survive the coronavirus pandemic with the reality of massive, permanent store closings?

Before COVID-19, shopping malls were just beginning to again hit their stride for those who smartly adapted to the shift to online retail. Many had gone to great lengths to incorporate more dining, entertainment, and fitness and personal services into their offerings to attract people to do more than just shop. Now that the pandemic has hit, all of these in-person past times have been severely impacted and forced to reduce occupancies or close entirely. As USA Today shared, “The whole business model of a mall, which is about pulling in as many people as you can and getting them to stay for as long as you can, has just unraveled.”

Analysts at Coresight Research predict a bleak future for shopping malls. They project that about 25% of America’s malls will disappear within the next three to five years. But add that this could rise to as many as 50% if we can’t stop the bleeding. If this happens, the face of America and the way people spend their time and make retail purchases will drastically change even more than they already have.

A Silver Lining – For a Lucky Few

What’s interesting to note is that some retailers have flourished during the pandemic. For these retail stores, nearly all of them – such as Walmart, Target, Kroger and Home Depot – offered essential services of some kind, including groceries and home improvement goods. Few are typically located in malls. And as we know for a while there, if you were a retailer who provided paper goods or sanitizer and cleaning supplies, your business instantly boomed beginning in March.

Additionally, these “big box” businesses are well poised to also benefit from online shopping, already having the infrastructure in place and the warehousing to store and ship items efficiently. For many smaller retailers and especially boutique businesses, it simply isn’t possible to adjust this quickly or finance it.

For retailers who remain hopeful that there will again be a day when people can get back to shopping like they did pre-COVID-19, it’s usually with the belief there will be a vaccine in the next 12-18 months. Unfortunately the reality is many businesses will not survive that long. And for the strong who do survive, they will surely feel the hit in the short-term.

How do you think such widespread retail closures will impact the way we shop and spend our free time? Better yet, what stands to replace the “experiential” model of shopping malls? Share your thoughts by commenting below.

[Online Resources] Real Estate, agent, bankruptcy, broker, central pa, closing, closures, covi-19, COVID, COVID19, entertainment, impact, local market, mall, money, pandemic, pennsylvania, restaurants, retail, retail real estate, shopping, shopping mall, shut down, stores, tenant representative

COVID-19 and the Economy: Changes Coming to Commercial Real Estate

Posted on March 27, 2020 by Mike Kushner in Blog, Commercial Real Estate, Local Market No Comments

Note: This article was published by the Central Penn Business Journal. Click here to read the original version.

No matter where you go to consume news, you will be bombarded by anything and everything related to COVID-19. The impact of this novel virus on our world is impossible to fully understand or appreciate at this time. The term “unchartered water” is being used quite frequently and it couldn’t be more accurate.

Every industry is wondering how this will impact their business, both immediately and long-term. The simple truth is that no one really knows right now. The best we can do is look to history to see how the world has reacted to similar pandemics, economic crisis, and panic. Though the world has not seen a virus causing a global shut down like we are seeing with COVID-19, we can anticipate the significant changes we may expect to see take right here in Pennsylvania. Here’s how commercial real estate is getting pulled into the fold.

Economic Uncertainty. With so much uncertainty in the stock market these last few days, people get nervous. Talk to anyone working in the financial services industry, and he or she will tell you that most of their time right now is spent talking people off the ledge of making panicked decisions. And their fear is not unfounded. After all, trillions of dollars in paper wealth have essentially evaporated.

As people watch their diminishing 401K balances, they feel rightfully uncertain. And if such uncertainty causes consumers to hit the pause button on spending, a ripple effect is bound to take place. When attendees avoid concerts, sporting events, movies, or restaurants, businesses suffer a decline in sales. Operations who supply these enterprises, such as the trucking, food, linens, security, novelties industries then feel the pinch as the ripples become waves of lost revenue. How does this relate back to commercial real estate? All of these businesses rent or own commercial real estate, meaning CRE gets pulled into the downward spiral.

 Supply chain disruption. Here are the facts (changing daily), steel production is down 90% in China. Auto sales in Asia is down 95%. One of the Port of LA’s largest exports is auto parts. Couple these factors with the typical container cancellations during the Chinese New Year and you create an immense lag in product delivery which will ripple out to impact just about every other industry imaginable.

Whole industries have come to a sudden halt.  Hotels, restaurants, construction businesses, retail stores – and this is hardly scratching the surface of the businesses across the Commonwealth mandated to shutter their businesses for at least two weeks – likely more. The ripple effect this will have immediately and well into the future is near impossible to quantify. It’s not unlikely that some businesses may fold as a result. If such businesses owned or rented commercial real estate, this is space that will be vacated. Additionally, a lull in new construction will decrease the amount of new space delivered to the market at least through 2020.

Interest rates. There is much conversation and reason to believe that we will soon see more favorable interest rates, making commercial real estate financing more affordable. The reason is that mass stock market sell offs will generate proceeds which must be invested. Typically, a safe harbor for this cash is short term instruments such as Treasuries. However, this needs to be taken with a grain of salt. On March 3rd, The Federal Reserve lowered the federal funds rate by ½ of one percent which was met with much applause. The truth is that this is irrelevant. The federal funds rate refers to the interest rate that banks charge other banks for lending them money from their reserve balances on an overnight basis. The hard truth is that the federal funds rate has no impact on ten-year treasury yields.

The Silver Lining – Despite the doom and gloom being predicted for many industries as the result of the spread of COVID-19, there are (at least) three reasons why commercial real estate should look to the silver lining in all of this. Here’s what they are.

#1. Some stock market investors fleeing the equity markets may choose to start investing in real estate. Why wouldn’t they invest in CRE? After the rapid downturn that’s transpired in the last few weeks, it only seems logical that some would say enough is enough I’m going to pull my money out of the stock market and invest it in a lower risk type of investment.

#2. Treasury rates have hit historic lows. On March 9th, the ten-year treasury bottomed out at 0.569%, rising to 0.981% by Friday, March 13. For comparison, a year ago, the ten-year treasury closed at 2.592% so the decline has been dramatic to state the obvious. Those of us who have debt, whether it is a home loan or loans on our rental properties, are going to benefit by refinancing debt with significantly lower interest rates.

#3. If there is increased demand for CRE and interest rates remain low, the logical result will be that capitalization rates will continue to compress even further than they are right now. This means that even if a real estate investor doesn’t refinance his rental properties, the value of his real estate will still go up as cap rates continue to compress. So bottom line is that those of us who have invested in commercial real estate will inadvertently benefit from this black swan event.

#4. It’s now a tenant’s market. The speed at which the market shifted from a landlord’s market to a tenant’s market can hardly be overstated. COVID-19 has effectively caused a collapse of U.S. office demand, which ironically comes after the market set a post-recession record just last year. For tenants who are hunting for new office, retail, or industrial space, chances are you’re going to be able to negotiate favorable terms and pricing.

In trying and changing times like these, I am very glad I chose to be an exclusive tenant agent representative/buyer’s agent for commercial real estate. I can still be an asset to my clients, whereas other forms of brokerage are more greatly impacted by the COVID-19 pandemic. During this historic time, I can serve my clients through subleasing, lease restructuring, and negotiating better deals based on current market conditions.

Note: This article was published by the Central Penn Business Journal. Click here to read the original version.

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